| In the mobile
space Telenstar delivers its products either directly
through operators or works with content aggregators and
media companies.
People around the world are increasingly accessing
entertainment and information services through mobile
media. This creates an opportunity to offer entertaining
and high quality products for mobile users. Telenstar
offers a diverse mobile product line in four main areas:
StarTrak horoscopes, Feng Shui, Subscriptions
and Downloads.
Telenstar approaches mobile and on-line users
through an array of channels and product packaging,
each taking advantage of the strengths of different
delivery platforms, i.e.
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WAP, SMS, SIMToolkit, MMS, J2ME and XML.
The subscription services are SMS based, the other games use
mainly WAP and J2ME technologies.
All products are personalized, as they are based on the exact
date of birth, rather than ordinary same-for-all star signs,
and draw on plus 20 years of experience. This means that Telenstar
offers premium content service that allows people to do real
astrology charts, readings, profiles, love matches and predictions
for themselves and other people. The high standards and great
variety of products and features ensures repeat usage and
a great deal of stickiness.
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